There are several reasons as to why some people prefer using pure cane sugar. We’ll be, in due course, looking at some of those. But we first of all need to get acquainted with the pure cane sugar in question here: what it is, how it is obtained, and how different it is from ordinary sugar. Only then would be in a position to make sense of the reasons as to why some people prefer using the pure cane sugar.
As it turns out, pure cane sugar is that which is milled out of sugarcane – and sugarcane alone. This makes it different from what we have in the name of ‘ordinary sugar’ in many parts of the world — which tends to be a product of both beets and sugarcane. In some places, we even have sugar made out of beets alone. To be sure, in parts of the world where sugarcane grows abundantly, the ‘pure cane sugar’ is what you are likely to find in stores being sold as ‘ordinary sugar.’ But in temperate parts of the world where sugarcane doesn’t grow, you tend to have sugar made out of beets and sugarcane being marketed in the name of ‘ordinary sugar.’ In such markets, pure cane sugar is treated as a special product just like, say, organic sugar — and it normally goes at a higher price.
Now some of the reasons as to why some people prefer using pure cane sugar include the facts that:
1. It tastes better: there are people who hold the view that the beets used in the manufacture of ordinary sugar tend to ‘contaminate’ the taste of such sugar. Those are the people who feel that pure cane sugar tastes better, and who are often willing to pay slightly more for the better taste.
2. It performs better in certain recipes: there are people who believe that when cooking experts recommend the use of ‘sugar’ in certain recipes, the reference is to pure sugar, as opposed to the mixture of beets and sugar marketed in the name of ‘sugar’ in certain parts of the world. And, indeed, there are certain delicate recipes where the use of ‘ordinary sugar’ (that which is made out of both sugarcane and beets) tends to mess things up. Against that sort of background, and rather than take the risk of ruining their recipes, many people opt to simply use the pure cane sugar – which works perfectly in almost all recipes.
3. It looks better: there are people who simply love pure cane sugar on the basis of aesthetic considerations. These are the people who hold the view that pure cane sugar looks better (both on account of its packaging and the look of its granules). Such people are subsequently drawn to buy the pure cane sugar, on the basis of its ‘looks’ alone.